agenda

Tuesday, October 10

1:00 PM - 5:00 PM

Details Coming Soon

Here are just a few of the topics you’ll find at this year’s Mather Symposium:
• Digital customer analytics and how media companies are wielding this powerful tool
• Targeted subscriber acquisition through dynamic offers and an intelligent paywall
• Advertising campaigns that target local businesses
• Optimizing audience in a small market: Pricing, churn and budgeting strategies
• Lessons from companies featuring subscription products and platforms
• Digital subscription sales: How some media companies are growing them

Wednesday, October 11

8:00 AM - 5:00PM

Details Coming Soon

Thursday, October 12

8:00 AM - 12:00PM

Details Coming Soon