Peter Doucette is Boston Globe Media’s Chief Customer Officer (CCO) leading a multi-platform organization devoted to developing and executing a disciplined customer experience including the transition from print to digital media consumption. He is charged with building a new media business model focused on maximizing customer satisfaction, acquisition, retention, and profitability.
Under Doucette’s leadership, The Boston Globe has become the top-ranked metro publisher in the U.S. for digital subscriptions and has been recognized as one of the most innovative media companies in the industry.
Prior to his tenure at The Globe, Doucette held various roles in the travel and insurance industries. He is a graduate of the University of Notre Dame and a Sulzberger media fellow from Columbia University.
Peter speaks regularly on topics including the evolution of the media industry, pricing strategy, building and leading customer-centric organizations, and marketing optimization.
Patrick Glennon has designed and developed marketing technology solutions for more than 25 years and has dedicated his career to developing innovative solutions to help subscription-based firms be effective marketers.
When Patrick founded Marketing G2 more than a decade ago, his goal was to make his company the leading provider of cutting-edge marketing technology solutions for subscription-based businesses. Today, the MG2 Engagement Platform, now including technology that cares for a customer from the point of initial engagement through recurring billing, is at the front of the pack. MG2 is honored to be the chosen strategic marketing partner of many of the top media companies throughout the US and Canada.
As the leader of a team of innovative technology and marketing experts, Patrick is the chief architect behind Marketing G2’s suite of solutions that enable subscription-based businesses with the tools and knowledge necessary to save time and money while growing audience and revenue.
Prior to founding Marketing G2, Patrick was a partner at ASTech Intermedia. He also held executive positions with the former Knight Ridder, Inc., working at The Philadelphia Inquirer and Daily News. A graduate of Temple University, Patrick is an active community member and serves in a variety of volunteer capacities.
Stephen is the Founder/CTO of PubWise and Launch Media Network and has more than twenty years experience building online products and platforms. Stephen is a technological visionary with a deep love of problem solving. He was involved in bringing early e-commerce sites to market in the mid-90s and launching content management and IP telephony e-commerce systems for Cox Communications at the turn of the century.
Stephen ensures that PubWise continues to be a leader in online publisher monetization and that PubWise’s big data, visualization and recommendation pipeline leads to actionable insights for online publishers. Stephen can be contacted at StephenJ@PubWise.io or on Twitter @GLStephen.
John David Kennedy is the Chief Revenue Officer for Oahu Publications Inc., Hawaii’s major print media company. OPI owns and publishes a diverse group of publications including the flagship Honolulu Star-Advertiser, nine other newspapers and a total of 18 magazine titles. In addition to print media, OPI offers client solutions for all media as well as advertising, marketing, media buying and creative services through its subsidiaries: Oahu Media Group, Hawaii.com and Digital Billboard Network.
Before joining OPI in 2002, Kennedy served as Advertising Director for Gannett. He started at the Pacific Daily News in Guam and then later moved to the Hawaii Newspaper Agency in Hawaii. Prior to moving to Hawaii, he oversaw Circulation and Advertising for Gannett as a Circulation manager at The Olympian and then as the Circulation and Advertising manager at the Reno Gazette-Journal.
In addition to his duties as Chief Financial Officer for OPI, Kennedy is active in these Community Organizations:
March of Dimes – Board of Directors
Manoa Valley Theater – Board of Director
Rotary of Ala Moana Honolulu, HI
Kennedy attended the University of Nevada, Reno and holds a BA in Journalism – Advertising and Marketing
Retention Marketing Manager, Fairfax Media New Zealand
Jessica Lane is the Retention Marketing Manager at Fairfax Media New Zealand. Fairfax Media’s products reach over 80% of New Zealanders and include the #1 local website, Stuff; New Zealand’s largest private social network, Neighbourly; and leading newspapers, magazines as well a successful events business.
Jessica has over 10 years’ experience in the New Zealand publishing industry. Following key roles in magazine publishing and distribution, Jessica started with Fairfax Media in 2012 as brand manager before joining the national marketing team in 2014 as retention manager. Jessica is currently focused on process design, churn reduction and optimizing lifecycle comms to engage subscribers and members as the business transitions to a digital future.
Chris LeCraw is the General Manager for INWEGO, the
subscription service that provides tickets to unlimited
sports and live events in Phoenix and Atlanta, including
pro-sports, concerts, college sports, festivals, comedy
shows and more.
As GM of INWEGO, LeCraw oversees all sales, product development, content curation and marketing efforts for the new business unit. He is also responsible for strategic growth decisions including bringing on additional partners, cities and products to new
INWEGO is offered by Experience, the award-winning mobile commerce, ticketing, and data solutions company used by more than 350 live entertainment partners
Chris joined Experience in 2013 as an Account Manager focused on operations for collegiate and professional sports partners. In 2014, he was promoted to Director of Customer Operations where he established a team and managed growth strategies for partners all over the globe.
In 2016, LeCraw launched the initial INWEGO pilot project with the goal of testing the subscription concept in the Atlanta market. Following the success of the Atlanta launch, Chris assumed the role as GM of the INWEGO business unit in 2017. Prior to his tenure at Experience, Chris spent three years as a Strategy Consultant with Revenue Analytics, a leading pricing and revenue management firm, where he led engagements to analyze revenue growth opportunities and design tools to implement advanced pricing and revenue management techniques for Fortune 500
A graduate of the University of Georgia, LeCraw received his undergraduate degrees in Accounting and Real Estate, as well as a Masters of Accountancy from the JM Tull School of Accounting.
Matt Lindsay has over 20 years of experience in helping businesses improve business performance and drive revenue through economic modeling. In a consulting role over the past 15 years, he has shared this expertise and developed pricing strategies and predictive models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Everglades Foundation, the Walton Foundation, Dow Jones, and The New York Times.
Prior to founding Mather Economics, Matt worked with the corporate Economics Group to leverage information on price elasticity and marginal network costs to improve profitability by customer for the United Parcel Service (UPS). He began his consulting career with Arthur Andersen, working in the firm’s Atlanta strategy practice.
Matt’s extensive experience in marketing spend effectiveness optimization, customer retention, analysis and the resulting predictive models have been used to support strategic pricing decisions, marketing initiatives and customer acquisition tactics, ultimately generating millions of dollars in incremental profits for his clients. He is a sought after expert and frequently speaks at industry events including the NAA’s MediaXchange, the INMA World Congress, and the WAN-IFRA World Newspaper Conference.
Matt holds a Doctorate in Economics from the University of Georgia, a Master of Applied Economics from Clemson University and an undergraduate degree in Economics from the University of Georgia.
Maggie Louie is the CEO of Dev/Con Detect, a cyber security platform focused on tackling ad fraud. Maggie has spent more than a decade as a digital leader, working for The Los Angeles Times, E.W. Scripps, American Public Media Group, and Morris Communications. She became passionate about ad fraud after catching a developer embezzling digital ad revenue. She continues to develop industry solutions that fight back against bad actors and illuminate fraud.
Multi-Market Vice President of Audience, Cox Media Group
As the Multi-Market Vice President of Audience for Cox Media Group Newspapers Mark’s teams are responsible for all aspects of audience growth, development and revenue across all CMG Newspapers Consumer platforms.
Mark’s teams plan and execute an annual consumer revenue plan in excess of $150mm with expenses of $100mm to drive 500,000 paid and 12,000,000 free subscriber relationships. He has functional, strategic and operational oversight of:
– Print subscriber delivery, acquisition and revenue teams
– Digital subscriber acquisition, technology and revenue teams
– Consumer Data architecture and analysis
– Consumer Email infrastructure and execution
– Consumer Free and paid digital platform development
– Consumer Social, SEO and applicable 3rd party platforms that extend reach and engagement
Mark is married to Annalee, has two great kids, Eva and Blake, 14 and 9 respectively. In his free time you will find Mark sitting at Eva’s swim meet, coaching Blake’s soccer team, playing tennis, riding his bike, or hitting the slopes on his snowboard.
As a researcher at University of Oxford (UK) and Harvard Business School (USA), Grzegorz Piechota studies technology-enabled disruption patterns across industries, including news media. His research work at the HBS focuses on digital business model innovations. His project at Oxford’s Reuters Institute for the Study of Journalism examines the impact of digital platforms on paid content models of news organisations. In addition, Piechota serves as a digital strategy adviser for Poland’s Gazeta Wyborcza (Agora) and consults with media companies worldwide.
He is a member of the INMA Board of Directors and is a past president of INMA’s Europe Division. He is an active member of the World Association of Newspapers and News Publishers, the Online News Association, the Global Editors
Network. Piechota is an editor and news media executive with 20+ years of industry experience. He began his career at Gazeta Wyborcza in 1996 as a reporter in one of the smallest local offices rising to a news editor and a vice-president of Agora Foundation. A 2016 Nieman Fellow at Harvard University, Piechota explored the transformation of the media business and the future of work in creative industries. His recently published research reports include “Evaluating Distributed Content in the News Media Ecosystem” (INMA, April 2016), “The Facebook-Media Relationship Status: It’s Complicated” (INMA, October 2016), and “Reality check: making money with Facebook. The digital business strategy of news publishers” (WAN-IFRA, September 2017). Piechota graduated in law. He lives in Oxford in the United Kingdom with his wife and two children. He speaks fluent English, Russian, and Polish.
Chief Digital Officer and SVP Consumer Sales, The Dallas Morning News
Nicki Purcell is serving as Chief Digital Officer and Senior Vice President of Consumer Sales. In her role, she leads the digital transformation for The Dallas Morning News to meet the challenges of a mobile-first world, delivering against the consumer product experience, growth in audience market share, including print and digital subscription sales.
Purcell is also responsible for leading the strategy to gain new forms of revenue across the digital landscape, including but not limited to affiliates programs, sponsorship of digital products, eCommerce platforms and member based recurring revenue. Based on years of experience in business management, Purcell develops 3rd party content partnerships and stewards investment decisions to compete with new forms of competition.
Prior to joining The Dallas Morning News in 2013, Purcell reported directly to the President of Nokia, Inc., leading the customer care organization and reverse logistics operations for North America. In this role, she drove programs that improved Nokia’s market position through cost, quality and customer satisfaction.
As part of the North American Leadership Team and an officer in the company, she provided direction to the strategy, including product ranging and distribution channels. Other leadership roles at Nokia included serving as Online Sales Director in which her team grew online revenue 121% year-over-year and Marketing Director when the company transitioned ecosystem brands.
Prior to Nokia, Purcell worked at marketing agencies as well as on the telecom network side. She received her Bachelor’s degree from the University of Texas at Austin and completed graduate certificates from Columbia University, Harvard Business School and Southern Methodist University. She serves as a board member for Digital Content Next and Matter. She is married with 3 sons and lives in Dallas, Texas.
Senior Vice President Advertising Sales, Newsday Media Group
Andrea Rothchild is the Senior Vice President of Advertising Sales for Newsday Media Group. As one of the nation’s most dynamic media organizations, NMG serves Long Island and New York City through its portfolio of mobile and digital products, print publications and live events.
Andrea rejoined Newsday in December, 2016 after spending two years at LittleThings as the Digital Account Director responsible for building a branded content division. Prior to LittleThings, she spent twenty years at Newsday where she held senior sales and management positions working across a wide range of departments including Interactive, Classified & Retail advertising.
Andrea holds a bachelor’s degree from Syracuse University. She sits on the board of the Long Island Housing Partnership.
Pam Siddall is president of Advance Central Services (“ACS”) is a services solution company providing critical functions that support the goals, objectives and missions of Advance Local’s affiliated media groups and newspapers, and ACS business units across the United States.
Prior to this role Pam has held former positions within the Advance organization most recently serving as executive vice president for Advance Local, president of Advance Central Services Alabama, and publisher of The Birmingham News. Prior to that Pam held publisher positions in Wichita, Kansas (The Wichita Eagle) and Columbus, Georgia (Columbus Ledger-Enquirer).
Pam has extensive experience in leading multimedia companies and has worked across multiple markets to advance bold strategies dedicated to building digitally focused news and information companies that are committed to producing great journalism for print and digital audiences.
Before her relocation to Wilmington, Delaware in July 2014 Pam was actively involved in the Birmingham community serving as former member of the executive committee of the Birmingham Business Alliance (BBA) and former Vice Chairman for the Public and Private Leadership Advisory Group for Blueprint Birmingham, among several other organizations.
Pam is a graduate of Columbus State University, summa cum laude. She holds CPA designation in Alabama and Georgia. Pam graduated from Northwestern University’s prestigious Advanced Executive Program, and is a graduate of Leadership Alabama, Leadership Birmingham, Leadership Georgia, and Leadership Columbus. Pam is member of the INMA Board of Directors, SNPA Board of Directors, and a member of Columbus State University Foundation Board of Trustees.
Since 2010, Randy has been President of Advance Local, one of the largest media groups in the United States, which operates the leading news and information companies in more than 25 cities. Randy oversees the overall business while directing major digital growth strategies, new business launches, mobile and video expansion efforts as well as audience growth initiatives at our award-winning newspapers and websites. Previously, Randy served as President of Parade Publications and Parade Digital and was a marketing executive at The Washington Post.
Randy has published three children’s books with Roaring Brook Press and has written pieces for The New York Times, The Washington Post, The Wall Street Journal, Advertising Age and several other publications. He has served on the board of Share Our Strength, Research America, Cure Epilepsy and the Epilepsy Foundation.
Tom Slaughter is executive director of the Inland Press Association and Inland Press Foundation. He is the former vice president of U.S. Newspaper Markets for The Associated Press and created AP Digital before heading the collective’s new media business unit. He began his career as a reporter in Topeka, Kan. He has served as AP bureau chief in Newark, N.J., and Seattle.
Director of Product Development and Data Sciences, Mather Economics
Arvid Tchivzhel leads many key projects at Mather Economics with an emphasis on data-driven decision-making and actionable recommendations. As Director of Product Development, he oversees the growth and development of Mather’s Listener™ product, which helps companies collect and monetize their digital and offline data across advertising, subscriptions, and content. Listener enables the application of Big Data Science at the enterprise level, with a focus on long term strategic planning and implementation at the tactical level across all departments within an organization. Arvid leads the development of new services, products, and the application of quantitative methods for clients that enable the teams of economists, developers, and technical specialists at Mather to design custom solutions that solve client business needs and generate significant ROI.
Arvid works extensively within the publishing and media industries across all aspects of strategy and tactics, applying techniques such as econometric modeling, forecasting, economic analysis, statistics, financial analysis, machine learning, and other rigorous quantitative methods. Outside of the publishing and media industry, engagements with lotteries, hotels, services firms, non-profits and “big box” retailers have yielded insights on optimal prize payout, prize structure analysis, demand estimates, high-level sales forecasting and retailer-level stocking models, retailer segmentation, retailer density analysis, measuring price elasticity, measuring marketing impact, and customer segmentation.
Arvid holds degrees in Economics and Spanish from Furman University, where he also completed original research of automobile demand using econometric methods.
VP, Audience Development & Analytics, Newsday Media Group
Patrick Tornabene is the Vice President of Audience and Analytics for Newsday Media Group where he is responsible for the growth and monetization of audience data across Newsday’s portfolio of products. More broadly, Patrick has established the greater data paradigm shift at Newsday whereby enabling the larger organizational shift to a consumer data focused lens; identifying opportunities into product development and advertising sales that improve the customer experience and economics of Newsday.
Patrick frequently speaks, hosts webinars, and blogs on the topics of audience data monetization, has been highlighted by the International News Media Association (INMA) as building a subscription business model that others should look to, and featured by Mather Economics and INMA as a leader in leveraging data and research to improve the economics of media companies.
Patrick holds a MBA in Finance from Hofstra University with undergraduate studies in Finance and Economics.