The Mather Symposium

“Audience and Data: The Road to Revenue”

In partnership with the Inland Press Foundation

October 10-12, 2017

mather symposium 2017

Audience and Data:  The Road to Revenue

October 10-12, 2017
The Ritz-Carlton, Buckhead


Mather Economics and the Inland Press Foundation are pleased to announce they are teaming up this year to deliver The Mather Symposium in Atlanta on October 10-12.

Audience and Data: The Road to Revenue, will bring together news media leaders from around the world who are facing the same challenges with revenue growth, customer acquisition and retention, and the transition to a digital business model. They will share great ideas and insights, explain strategies and showcase best practices that actually work. You will leave with tactics you can implement right away to increase revenue, grow audience, and manage costs. You will learn how media firms both large and small are using data gathered within and across functional areas to make smarter, actionable decisions that drive results.

This is not a typical conference. There are no sponsors or vendors, and no trade show or vendor booths. The program is full of interactive discussions and informative presentations and there are plenty of opportunities to network and follow up with fellow attendees and speakers.

Who should attend The Mather Symposium? Whether your organization is large or small, National or International, multi-platform or digital-only, you’ll find content relevant for media executives at all levels with audience development, advertising and editorial responsibilities, as well as those focused on digital and technology initiatives.


about mather economics

Mather Economics is a global consulting firm that applies a combination of proprietary analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty. Since 2002, Mather’s economists and analysts have helped businesses in publishing and media, lotteries, technology, hospitality and telecommunications develop and implement pricing strategies that maximize operating margins, drive customer loyalty and increase revenue. For more information visit