2016 symposium

mather symposium 2016

seeing the future through data

October 10-12, 2016
The Westin Atlanta Perimeter North


Join us for this year’s Mather Symposium where we will explore applications of predictive analytics and customer data to enrich your current revenue models and develop new yield opportunities.  Leaders from many industries will come together to exchange ideas, showcase best practices and share insights on ways to improve business operations using applied analytics and big data.

This year’s group of speakers and panelists will deliver a mix of keynote, joint and breakout sessions that will challenge you across our two day program.  Our program provides a tremendous opportunity to interact with other Mather clients from the US, Canada, and Europe in a number of industries.  We will offer a heavy focus on increasing advertising and audience revenue, lowering customer churn and achieving higher, more profitable long-term engagement.

Once again we are offering a pre-Symposium workshop. The Digital Workshop will allow attendees to take a deep dive into how publishers can find success from their digital offerings. Mather Economics will present case studies and best practices with ample time for questions and discussion so participants can immediately apply their learnings and execute a plan when they leave Atlanta. Topics covered will include content, advertising, and audience. We will demonstrate how digital value can grow through a mix of data and analytics, driven to success by an overarching focus on implementation and testing.  This highly interactive workshop will run from 1PM to 5PM on Monday and is a separate registration fee than the standard Symposium registration. Standard Symposium registration includes a welcome reception on Monday evening, access to all Symposium keynote, joint and breakout sessions on Tuesday and Wednesday, and all breakfast and lunch meals.

For more information, e-mail info@mathersymposium.com

about mather economics

Mather Economics is a global consulting firm that applies a combination of proprietary analytical tools and implementation expertise to help businesses develop pricing strategies that maximize operating margins, grow revenue and improve customer loyalty. Since 2002, Mather’s economists and analysts have helped businesses in publishing and media, lotteries, technology, hospitality and telecommunications develop and implement pricing strategies that maximize operating margins, drive customer loyalty and increase revenue. For more information, visit www.mathereconomics.com.