1:00 PM - 5:00 PM
Arvid Tchivzhel
Director of Product Development and Data Sciences
Mather Economics
The Digital Workshop will allow attendees to take a deep dive into how publishers can find success from their digital offerings. Mather Economics will present case studies and best practices with ample time for questions and discussion so participants can immediately apply their learnings and execute a plan when they leave Atlanta. Topics covered will include content, advertising, and audience. We will demonstrate how digital value can grow through a mix of data and analytics, driven to success by an overarching focus on implementation and testing.
6:00 PM - 7:30 PM
Your last chance to relax before the Symposium begins! Meet the members of the Mather Economics team and mingle with other attendees. Enjoy hors d’oeuvres, music and an open bar at The Westin Hotel’s lovely outdoor terrace.
7:30 PM -
8:00 AM - 8:45 AM
8:45 AM - 9:15AM
Matt Lindsay
President
Mather Economics
9:15 AM - 10:15 AM
Earl J. Wilkinson
Executive Director and CEO
International News Media Association (INMA)
In this presentation, we will look across news media worldwide to distill major trends impacting the strategic decisions of companies looking to grow audience and revenue that will support great journalism in the coming years. The presentation will include a snapshot of where legacy media are today in their transformation, the emerging truths in media, and a report card on culture change, paid content, mobile, distributed content, and Big Data. The presentation concludes with a look at where media is heading next.
10:15 AM - 11:00 AM
Patrick Tornabene
Vice President, Audience Development & Analytics
Newsday
11:15 AM - 12:00PM
John Schlander
Managing Editor
Taylor Media Corp
11:15 AM - 12:00 PM
Aaron Kotarek
Vice President, Circulation
Oahu Publications, Inc.
12:15 PM - 1:15 PM
1:30 PM - 2:15 PM
Xavier van Leeuwe
Director, Marketing and Data
NRC
Matthijs van de Peppel
Manager, Data Intelligence & CRM
NRC
2:15 PM - 3:00PM
Matt Lindsay
President
Mather Economics
Arvid Tchivzhel
Director of Product Development and Data Sciences
Mather Economics
Mather – Listener Presentation
3:15 PM - 4:00PM
Dan Schaub
Corporate Director of Audience Development
McClatchy
4:00 PM - 4:45PM
Troy Abraham
Senior Vice President of Global Services
Gigya, Inc.
4:45PM - 5:30PM
Stacy Spikes
Co-Founder/Co-Chairman
MoviePass
5:45 PM - 7:30 PM
8:00 AM - 8:45 AM
8:45 AM - 9:00 AM
Matt Lindsay
President
Mather Economics
9:00 AM - 9:45 AM
Gene Hoffman
Chairman and CEO, Vindicia
Vindicia
9:45 AM - 10:30 AM
Ken Harding
Senior Managing Director and Global Publishing Practice Leader
FTI Consulting
FTI is often called in by companies to help improve revenues and profits. In the publishing and entertainment industry, improving revenue typically involves enhancing ad sales as one component. FTI has various means of improving a client’s sales team effectiveness through combinations of bundled selling, improved incentive compensation, improved pipeline management and so on. These techniques can and do improve sales volume and revenues, but usually do not improve underlying ad pricing. Indeed, it can be quite difficult to raise ad rates, particularly if a company is in competitive markets, or, like the newspaper industry, is facing declines in their legacy business models due to digital.
Recently FTI has been working with media companies to abandon the rate card all together and replace it with new pricing tools that better aid sales people in negotiation. This strategy shows real promise for raising ad rates.
The FTI strategy is due to three key insights gained in studying ad sales outcomes:
• Underpaying is rampant
• Ad rates should decline with higher annual spend, but are usually random
• A Focus on Deal Size Disguises Bad Rate Setting
In this session Ken will walk through the process of moving away from rate cards including a live demonstration of the Mather|FTI pricing tool.
10:45 AM - 11:30 AM
Chuck Currin
Principal Data Architect
Mather Economics
Mather – New Media ROI Presentation
10:45 AM - 11:30 AM
Magnus Gabrielsen
CEO
Prediction Institute ApS
11:30 AM - 12:45 PM
Jay Horton
Principal Consultant
Digital Who
First Party data has been the focal point for digital marketers for some time. Yet many digital publishers from traditional media haven’t put the effort into growing digital revenue using their own data, relying on third parties for creating and targeting audiences. Beginning with how to create audience segments in Listener, then moving into using those segments to market to subscribers, and reaching towards identity resolution with advertisers customers, we plan to explore more of how we can make more with what we have today and envision a future for first party data driven revenue.
12:45 PM - 1:00 PM
Matt Lindsay
President
Mather Economics